Simone Belloti Is a Free Spirit for Bally SS25

Simone Belloti is settling into his role at Bally, returning to Milan Fashion Week to present his third collection for the luxury house. While last season saw rural spirits meet coded metropolitan uniforms, Spring/Summer 2025 recalls Zurich's Dada artistic movement from centuries past. Belloti lets his inner child run wild for SS25, reevaluating his contemporary design language with rounded shoulders and bold primary hues. A playful energy was vital this season, seeing Bally balance real and ima...